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Purple Bricks: An estate agent seeking its purple patch

Purplebricks has renewed its focus on the British market after selling its Canadian business
Purplebricks has renewed its focus on the British market after selling its Canadian business
CHRIS RATCLIFFE/GETTY IMAGES

Can an online estate agent increase its revenue and market share in the present climate? Vic Darvey thinks it can.

The chief executive of Purplebricks said last week that the group was ready for the “next phase of its growth” as it announced the disposal of Duproprio, its Canadian business. That continued its exit from its loss-making overseas operations a year after the sacking of Michael Bruce, its founder, who had led the expansion drive into countries including the United States and Australia.

As well as boosting the group’s net cash position to £66 million, the sale has renewed the business’s focus on its main British market.

Purplebricks was founded in 2012 and was listed on Aim in 2015. It has set out to disrupt